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E-Commerce 2017 (13th Ed. .has been added to your Cart. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms.

E-Commerce 2017 (13th Ed. At NYU’s Stern School of Business, Ken Laudon teaches courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Ken Laudon’s hobby is sailing. Paperback: 912 pages.

Kenneth C. Laudon, New York University. Carol Guercio Traver, New York University. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.

Kenneth C Laudon, Carol Guercio Traver.

13. 13 differentiation strategies and customization techniques to reduce the threat from substitutes.

e-commerce 2017: business, technology, society. Published in: Education. 13.

Save up to 80% by choosing the eTextbook option for ISBN: 9780134602158, 0134602153. The print version of this textbook is ISBN: 9780134601564, 0134601564. Note that the availability of products for purchase is based on the country of your billing address. Some items may have regional restrictions for purchase. Canadian customers may purchase from our stores in Canada or the US. Canada.

A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today.

Course Title MARKETING EEMK 3315. TERM Spring '16. PROFESSOR Kenneth Weinstein. TAGS Kenneth C. Laudon.

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About Book
Understanding The Vast And Expanding Field of E-commerce
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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Laudon’s E-commerce 13th edition 2017