Download Facebook Advertising Fundamentals
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Learn about how ad set levels work and how you can utilise them as part of your business advertising campaign, having full control for how to run promotions.
Learn about how ad set levels work and how you can utilise them as part of your business advertising campaign, having full control for how to run promotions. Use the arrows below for an overview of ad set options in Ads Manager. Create or select your audience. Select your placements manually or turn on automatic placements.
She shows you how to make critical placement and budget decisions wisely.
Define your audience demographics including personal interests, location, gender, and more.
Добавить в избранное. Topics include: Understanding ad types.
2. Noah Freeman Noah Freeman is the Vice President of Acquisition and Analytics of Social Fulcrum, a digital marketing agency in NYC and Boston. In addition, he manages the online customer acquisition campaigns for Testive and Working Advantage.
Facebook Advertising Fundamentals
Lynda - Facebook Advertising Fundamentals
357MB | Duration: 1h 43m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
Extend your Facebook reach even further with the site's powerful advertising platform. This course will help new Facebook advertisers effectively create, place, and manage their Facebook ads. Author Brad Batesole walks through the basics: setting up an account, understanding ad structure, and using the Ads Create and Ads Manager tools. He'll also show how to make critical placement and bidding decisions wisely. Then learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the news feed, in the sidebar, or on the Facebook mobile app.
Plus, learn how to view ad reports, so you can determine whether your ads are accomplishing your goals. Finally, Brad will leave you with some tips for writing great ads, choosing effective images, and improving ad performance.
* Understanding ad types
* Setting up an advertising account
* Writing ads
* Managing bidding and placement
* Identifying and targeting your primary audience
* Boosting page posts
* Managing and editing ads and campaigns
* Accessing reports
* Understanding Facebook's ad policies
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